Carmoola
Supercharging Carmoola: A Winning Partnership with Brego
Rob Gill, Director of Marketing
"Partnering with Brego has helped super-charge our marketing and PR campaigns, by surfacing a deeper level of understanding of customer behaviours and market trends, that have led to more impactful campaigns and most importantly, has equipped our customers with helpful insights to make more informed car buying decisions"
Carmoola uses Brego's Data for market analytics and insights
Here's how we've helped them
Introduction
Carmoola, a direct-to-consumer innovator in automotive finance, has always leveraged data to reshape the car ownership experience and empower customers through a simple and transparent journey. The fast-growing Fintech wanted to further amplify their strategic decision-making, marketing, and PR efforts. In came Brego—a market leader in vehicle valuations and data. Through this partnership, Brego’s expertise and tools complemented Carmoola's strong data-driven approach to achieve a richer level of consumer insight and focus in an ever-changing market.
Challenges and Opportunities
Before collaborating with Brego, Carmoola was already using a robust data framework to drive strategic choices. However, they recognised an opportunity to bring even deeper and more cohesive insights into their process.
Brego data has been essential to help improve and shape the types of products we can offer to a wider group of underserved customers, as well as expand the range of vehicles that we can help our customers drive away with.
Integrating additional external data streams and consolidating fragmented sources of market information became essential to keep pace with the rapidly evolving industry.
How Brego Complemented Carmoola’s Capabilities
Brego’s analytics platform added to Carmoola’s existing strengths by unifying a broader range of market data, bringing a new level of granularity to their insights. This partnership allowed Carmoola to tap into advanced models that refined their understanding of customer behaviours and market trends. Brego’s data enriched Carmoola’s ability to make well-informed decisions—improving their marketing and PR efforts.
Through Brego’s predictive capabilities, Carmoola could anticipate shifts in the market, identify new growth avenues, and make confident strategic moves, all while enriching their data foundation.
An Empowered Position in the Market
Carmoola’s status as a data-savvy, customer-centric leader in automotive finance is underscored by the partnership with Brego. By combining their in-house expertise with Brego’s advanced analytics, they have developed new products that serve a wider group of customers, sharpened their marketing and PR campaigns, and heightened their operational efficiency.
A Forward-Thinking Partnership
The collaboration between Carmoola and Brego exemplifies the impact of synergistic partnerships in pushing industry boundaries. Together, we drive growth, optimise efficiencies, and consistently deliver market-leading, customer focused solutions.