Brego Platform for Dealers

Brego releases a new enhancement to its state-of-the-art Brego-Dealer platform, purpose-developed for automotive dealerships, using the most advanced Artificial Intelligence in the industry

A comprehensive range of tools for automotive stock management and stock analysis are a new feature of Brego-Dealer, helping dealerships to optimise profitability and stay ahead of market trends

Using award-winning technology, Brego’s highly advanced platform delivers an unparalleled level of accuracy in real-time vehicle valuations of cars, vans, motorcycles and motorhomes

Brego-Dealer, a web-based service, is designed to help automotive dealerships make data-driven decisions to gain a strategic advantage

Brego, the brand pioneering technology for vehicle valuations and automotive data, has released a new enhancement to its innovative Brego-Dealer platform, a solution developed specifically for automotive dealers. The new feature on Brego-Dealer introduces a suite of dynamic tools to support efficient and competitive automotive stock management. This functionality forms a significant addition to the state-of-the-art platform, which helps dealerships make smart data-driven decisions and stay ahead of market trends.

Brego-Dealer, a highly advanced platform with artificial intelligence, was first launched in March 2024 by the award-winning automotive data company, Brego. It has already proven to deliver an unparalleled level of accuracy in real-time vehicle valuations, for trade and retail, covering cars, vans, motorcycles and motorhomes, as well as providing comprehensive market analysis.

The latest enhancement to Brego-Dealer includes Stock Finder, which gives users the ability to source stock from anywhere in the UK. Derived from the largest database of auction and retail data in the UK, this functionality allows users to locate stock that matches the real-time strategic needs of their dealership. Dealers source stock from across the UK, or locally, with the ability to get in direct contact with sellers. Data includes the frequency of pricing changes, the length of time a vehicle has been on the market, and the average number of days it takes to sell, as well as other criteria.

Stock Analytics is another feature of Brego-Dealer giving users the ability to view their stock and compare its pricing with retail prices, to help stay competitive in the market.

Brego-Dealer also highlights potential stock additions for individual dealerships based on vehicles that are most likely to generate higher returns and boost profitability. This feature takes into consideration market demand and the dealership’s own sales patterns.

Adding to this, is Dealer Analytics, enabling users to view and analyse real-time data from competitor dealerships, helping them to compare performance, and optimise pricing strategies and gain a better understanding of customer preferences and the most sought-after vehicles. This analysis can be based on specific geographic areas, or selected dealers.

These latest tools complement the powerful pre-existing features of Brego-Dealer that provides accurate real-time trade-in and retail valuations together with comprehensive market insights such as predicted profits, the average time it takes to sell like-for-like models, as well as a handy Generative AI Advert Builder. This time-saving tool creates a professional advert for a vehicle in seconds. It also helping dealers understand the vehicle’s current positioning in the retail market with the ability to view competitive adverts, in Similar Listings.

Brego-Dealer is a web-based platform offered to customers as a subscription service, giving users 24/7 access to real-time information as they need it.

Simon Hunt, Co-Founder and CEO, Brego says:

“Brego-Dealer is being very well-received with our rapidly expanding client base. They are appreciating the accuracy and the scope of data that Brego’s platform provides, and the tangible benefits it brings to their business strategies.”

He continues: “The new stock management and analysis enhancements add an extra dimension to what is already a very powerful platform. Significantly, while using cutting-edge AI and machine learning, it remains a very straightforward user-friendly experience that is viable for dealerships of all sizes. It offers a comprehensive suite of tools to help automotive dealerships make informed, reliable data-driven decisions to stay ahead of market trends and optimise profitability.”

For further information about Brego or to arrange a free trial, please visit Brego - Vehicle Valuations, Analytics and Data powered by AI